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THE MONEY SHOP SCORES HAT TRICK WITH DARTS SPONSORSHIP
Paul Nicholson, Simon Whitlock and Raymond van Barneveld
The Money Shop, the UK's number one instant cash provider, has extended its sponsorship of darts legend Raymond Van Barneveld and added top players Simon Whitlock and Paul Nicholson to its growing darts portfolio.
Following a successful sponsorship of Raymond Van Barneveld during the 2011 Premier League of Darts, the leading short term lender has extended the deal for another 12 months.
The Money Shop has also become official sponsor of Simon Whitlock and Paul Nicholson, ranked 5th and 11th respectively in the PDC Order of Merit. Famous for his distinct hairstyle and long flowing Goatee beard, Simon Whitlock is the highest ranked non-British player in the PDC Order of Merit. Known as ‘The Asset', Paul Nicholson has created a unique image for himself as the "bad boy" of darts and as a result has attracted much attention on the circuit and in televised events.
All three players will wear The Money Shop's logo in a prime position on their playing shirts. Included in the sponsorship deal is a range of contractual rights to enable The Money Shop to drive additional brand awareness and customer engagement opportunities.
Andrew Bryan, marketing director for The Money Shop, said: "The Money Shop's sponsorship of Raymond van Barneveld during this year's Premier League of Darts was immensely successful so it was a natural decision to extend the deal. Darts has a massive following and extending our association with the sponsorship of Simon Whitlock and Paul Nicholson presents the opportunity to increase awareness with this audience."
The darts players join Wolverhampton Wanderers FC, Nottingham Forest FC, three-time snooker World Champion Ronnie O'Sullivan and British Touring Car Championship driver Mat Jackson in The Money Shop's growing sports sponsorship portfolio.
The Money Shop is the largest network of high street instant cash providers in the UK, having grown over the last 10 years and recently opened its 400th store. Products include cheque cashing, payday loans, pawnbroking, money transfers and foreign exchange.
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| At the Money Shop we believe that you should get your hands on cash when you need it. So why wait? We offer a fast, friendly and confidential service with the best deals around. For instant cash, come to the leading cheque cashing company in the UK. We are the UK's No.1 for Cheque Cashing, Payday Loans (Cash 'til Payday) and Cash Loans. We have over 450 Stores across the UK. Call in today! |
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